Project Overview

A beauty packaging and visual identity system created for Baby Phat, bringing the brand’s iconic fashion aesthetic into a modern cosmetics and body care collection. The work spanned packaging, product development, secondary packaging, and campaign imagery, using signature pink, gold, shimmer, and the recognizable Baby Phat identity to create a cohesive, glamorous collection.

Problem

Baby Phat needed to translate its iconic fashion identity into a beauty collection that felt glamorous, feminine, and instantly recognizable while creating consistency across multiple product formats.

Solution

I developed a cohesive packaging system combining signature pinks, metallic gold, shimmer, and the iconic Baby Phat cat mark. The system was extended across lip gloss, body lotion, illuminating body spray, masks, accessories, and secondary packaging, creating a unified beauty collection with strong shelf presence and a distinctly Baby Phat point of view.