Design Focus
Develop a cohesive packaging and visual design system for a clean, inclusive haircare line created for all curl types. The focus was on clarity, accessibility, and ingredient transparency while reflecting the brand’s vegan, cruelty free values and community driven mission.
Clear Visual Hierarchy
Established a structured layout system that allows each product type to be quickly identified through consistent typography, spacing, and labeling across the line.
Clean and Inclusive Aesthetic
Used a restrained, modern visual language to reflect clean formulations and inclusivity, allowing the products to feel approachable and effective without unnecessary visual noise.
Ingredient and Formula Communication
Designed packaging elements that clearly highlight key ingredients and formulation benefits, supporting trust and ease of understanding for consumers with textured hair.
The final design system presents a cohesive and scalable visual identity across the product line. The packaging feels clear, modern, and aligned with the brand’s values, while supporting easy navigation and consistent storytelling across retail and digital touchpoints.
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